How much of your bottom-line revenue is eaten up by multiple unnecessary rounds of revisions to your program strategy and activation? Often, media sellers accept vague client and agency assignments,…
Your ability to sell through larger advertising programs is directly impacted by your understanding of what the senior decision-maker really needs – not just what you’re being told by the…
There are new challenges ahead for the media sales industry, but also tremendous opportunity. Based on our on-going research with brand and agency buyers, we reveal exactly what they are now looking…
In this 45 minute session, we’ll outline how to pre-empt and overcome ten of the most common objections that media sellers are currently encountering. Step-by-step, we’ll address client and agency…
In this 60 minute session, you will learn to more effectively sell your full suite of integrated advertising products – upgrading prospects to higher revenue programs. Ultimately, the goal is…
Given the current market conditions, there’s never been a greater emphasis on converting every possible proposal opportunity. However, most sellers still craft these critical documents to focus more on unique…
The sales process continues to be orchestrated remotely. And with the current economic conditions, there’s a lot at stake for sellers in each and every prospect interaction. Your ability to…
There are new challenges ahead for the media sales industry, but also tremendous opportunity. Based on our on-going research with brand and agency buyers, we reveal exactly what they are now…
You know how critical it is to capitalize on the first meeting with a prospect – be it in-person or over Zoom. There is one chance for a first impression…
Accelerate your sales cycle by developing more compelling sales scripts. Ultimately, make your messaging so timely, relevant and engaging that it’s almost difficult for prospects not to respond to your…
Use a harder-hitting form of inbound and content marketing to proactively open more doors, more quickly for your sellers. Ultimately, this has the potential to become the scalable engine to…
There are methods and tools you can use to proactively develop business-building ideas for your clients and prospects. Within this 60 min live webinar training session, you will learn how…
Make the critical shift from selling tactics to selling client business impact. This begins by learning how to deconstruct and address each prospect’s business model and growth measures – and…
By focusing your resources against highest-revenue leads, you will reduce your time to close. Completely personalized to your organization, learn how to apply a specific set of Lead Scoring Criteria…
It’s no secret that when the market takes a shift in the wrong direction, it can become a real challenge selling media. Clients and agencies almost immediately begin hitting the pause…
It’s always a challenge to get face-to-face meetings with clients and agencies. And now, to make it more fun, let’s just add in some “social distancing.” As you know,…
Your ability to sell through larger advertising programs is directly impacted by your understanding of what the senior decision-maker really needs – not just what you’re being told by the…