Date: April 6, 2022
Time: 1:00 pm - 1:45 pm ET
Format: Live Training Webinar (see the instructor + their materials)
Training Fee: $185 (includes 10 individual logins)Register for This Live Training Webinar >
Make the critical shift from selling tactics to selling client business impact. This begins by learning how to deconstruct and address each prospect’s business model and growth measures – and correlating this back to all messaging. By doing this, your team will convert larger, integrated programs at higher margins.
This 45 minute live webinar training session will introduce you to a framework, and series of step-by-step exercises, in which you can better articulate the business value of your advertising solutions.
Learn how to quickly identify the unique business outcomes that will be of greatest importance to your clients. With this in place, all your sales messaging and proposals can then more effectively make the shift to selling client impact.
And importantly, in responding to RFPs, you can now more effectively elevate the client and agency brief to better speak to the measures that will be most important to the senior decision-makers (vs. just the gatekeepers).
Ultimately, improve your strategic thinking and place the emphasis where it belongs – on your client’s business.
Who Should Attend
This session will be effective for media sellers, sales directors, sales enablement/support, and learning development.
Live Training Webinar Instructor
Media Sales Strategy Director, Mirren