The New Methods to Target, Attack, and Convert More Profitable Leads – Quickly & Efficiently.
Specializing in Sales for Digital, TV, Radio, Magazine, Newspaper, Out of Home.
The opportunity for sales growth remains significant – when orchestrated in a manner consistent with the new complex environment.
Advertisers are demanding a greater return on their media spend and they have more options than ever before to achieve this. Combined with shifting consumer psychographics, new marketing technologies, and challenging media buyers – you have some of the biggest challenges the industry has ever experienced.
Clients have thousands of advertising options. Why you? Why your audience?
Clients are selecting those advertising opportunities that most directly correlate to business growth. At the core of our training, we correlate the advantages of your offering directly to client impact. This informs your entire sales messaging, materials, and process.
Ultimately, the goal is to become your clients’ marketing advisor, providing strategic counsel at every stage of the sales pipeline to help them address business growth opportunities – through your unique advertising.
Our approach is down to a science – strategic and methodical. We break down each step of your sales pipeline, refining your methods to ensure your teams are more effectively correlating your offering to meaningful client business outcomes. The result: more accounts at higher rates.
“The instructors and topics were relevant and accurately pinpointed today’s challenges. The ‘take-aways’ are beyond valuable to me in my current position and will immediately be put into proactive. I’ll be closing more opportunities.”
“This was one of the best media events I’ve attended. Mirren covered current trending sales topics/challenges and provided great insight to all aspects of the sales process. It was like having a personal consultant advise you on how to better manage your sales efforts!”
“A great way to learn from respected clients, agencies and sales leaders with the benefit of networking opportunities.”