2021 Marketplace / Media Buyer Insight: The Trends Defining Media Selection

There are new challenges ahead for the media sales industry, but also tremendous opportunity. Based on our on-going research with brand and agency buyers, we reveal exactly what they are now looking to buy – and, it’s changed again. Leverage this new insight to close more business.

We reveal the new criteria in determining their marketing spend—and how this has changed significantly given the downturn.

This 45 minute live webinar training session will lay the foundation for a more effective sales program by providing the necessary insight to build your messaging and content around.  In short, your teams will sell more by giving clients and agencies what they now want in their media selection.

Who Should Attend

This session will be effective for media sellers, sales directors, sales enablement/support, and learning development.

Live Training Webinar Instructor

Brent Hodgins

Managing Director, Mirren