Accelerated Lead Gen Series: Securing & Converting First Meetings

You know how critical it is to capitalize on the first meeting with a prospect – be it in-person or over Zoom. There is one chance for a first impression and you will likely not get another opportunity if it doesn’t go well.

In this session, you’ll apply a new framework by which you can consistently orchestrate first prospect meetings. You’ll learn how to hook each prospect by:

– Demonstrating your knowledge of their business and target audience
– Getting them to open up about their business and marketing needs
– Outlining how your offering is the answer to those needs
– Accelerating your ability to build personal raport

We’ll also address the critical challenge of dealing with gatekeepers with both clients and agencies.

Step-by-step, we’ll introduce you to a framework that can be replicated across all prospect meetings. Ultimately, the goal is to compel the prospect to request a formal proposal – with a sense of urgency, thereby shortening your sales cycle.