Date: July 20, 2021
Time: 1:00 pm - 1:45 pm ET
Format: Live Training Webinar (see the instructor + their materials)
Training Fee: $185 (includes 10 individual logins)Register for This Live Training Webinar >
How much of your bottom-line revenue is eaten up by multiple unnecessary rounds of revisions to your program strategy and activation?
Often, media sellers accept vague client and agency assignments, without proactively leading the client in dialogue to ensure total clarity of objectives and program deliverables. After all, no one wants to sound inferior by asking a lot of questions. However, exactly the opposite is required. Advertisers expect their media sellers to more proactively lead, provide strategic council, and manage the process efficiently. Without this, you produce far too many rounds of proposals in an attempt to get it right. Making matters worse, the client ends up questioning the effectiveness of your team.
This can all be pre-empted with a single step and document at the outset of the process, signed off by the client. Complete alignment must be achieved before investing one minute of your organization’s resources.
Who Should Attend
This session will be effective for media sellers, sales directors, sales enablement/support, and learning development.
Live Training Webinar Instructor
Media Sales Strategy Director, Mirren